Deeply ingrained in collective consciousness is the association between heart and truth. To follow your heart is to be true to yourself. To speak from the heart is to speak truthfully. A gift that comes from the heart is valued because it expresses true feelings. This association is fittingly expressed in the Japanese concept of magokoro, or “true heart”. Rooted in Shinto belief as the divine bestowal of a pure heart that has been steadfastly earned, magokoro is typically invoked to express sincerity.